Fractional Demand Generation for B2B SaaS

Pipeline built on
signals, not guesswork

Outbound, ABM, and paid media for growth-stage B2B SaaS. Done-for-you execution from someone who has built the system before.

Talk Pipeline See How It Works

Early-stage startup? See Pipeline Foundation →

$30M+ B2B Pipeline Generated
$100M+ Paid Media Managed
12+ Years Experience
Who It's For

Built for B2B SaaS
with a real pipeline problem

I work with a small number of clients at a time. The companies that get the most out of this engagement share a few things in common.

  • B2B SaaS, from early traction through growth stage
  • Founder-led sales or a lean marketing team executing against a big number
  • Sales cycle of 30+ days with multiple stakeholders
  • No dedicated outbound system yet, or one that isn't generating enough pipeline
  • Ready to move fast, not looking for a 90-day strategy deck

And for clarity on who this isn't for:

  • Not a fit Companies still searching for product-market fit
  • Not a fit B2C or high-velocity consumer businesses
  • Not a fit Companies looking for a logo on a masthead, not execution
  • Not a fit Teams that need someone to own strategy but not build or run it
How It Works

Most pipeline problems aren't a traffic problem.
They're a targeting problem.

Signal Mapping

We identify the buying signals that actually predict pipeline for your ICP: funding events, competitive stack usage, hiring patterns, and intent triggers. No spray-and-pray.

Multi-Channel Execution

Outbound sequences, ABM campaigns, and paid media all running from the same account list and signal logic. One system, not three disconnected efforts.

Pipeline Attribution

Every touch tracked back to revenue. You see what's working, what's not, and exactly where to double down. No black-box reporting.

Services

Full-stack execution.
No hand-holding required.

Signal-Based Outbound

Email sequences personalized by signal and persona. Built on warmed infrastructure with proven deliverability. Every message triggers on a buying signal, not a calendar date.

Apollo Clay Email Infrastructure Copywriting

ABM & ICP Strategy

Account-based targeting built around your real buyers. ICP segmentation, buyer group mapping, and coordinated outreach across every decision-maker in the account.

Account Targeting ICP Segmentation Buyer Mapping

Paid Media

Google Ads and LinkedIn Ads managed end-to-end. Campaign builds, keyword strategy, audience segmentation, and ongoing optimization. Every dollar tied to pipeline metrics, not impressions.

Google Ads LinkedIn Ads Optimization Attribution
Results

What happens when the right signal
meets the right message

Evan has the right blend of expertise and timely communication I want. It's why I've brought him into multiple accounts at different stops. Peace of mind knowing it's handled.

Caleb Rule
Caleb Rule CMO, B2B SaaS

Evan's approach to pipeline is completely unlike any agency we've worked with. He speaks in revenue, not impressions. Our cost per opportunity dropped significantly within the first 60 days.

Mac McConnell
Mac McConnell VP Marketing, B2B SaaS

Evan brought a nuanced outbound strategy that our business needed. We immediately saw an increase in leads and have a consistent pipeline that we can rely on.

CEO
Founder & CEO B2B Services

Taking on a small number of clients. If pipeline is the priority, let's talk.

Get in Touch
Evan Kurland
About

B2B demand gen
built by someone who's run it

I'm Evan Kurland, a B2B marketing consultant based in the Chicago area. I build and run outbound and paid media systems that generate pipeline for companies that need more than a plan.

I've worked across the full execution stack: account targeting, sequence development, paid media, and optimization. My background spans VP-level enterprise agency work managing Fortune 500 paid media accounts and B2B SaaS performance marketing across field service, facilities management, and operations-adjacent verticals. I've learned what B2B buying cycles actually look like firsthand, not from a textbook.

I take on a small number of clients at a time. If pipeline is the priority, let's talk.

$30M+ in B2B pipeline generated
$100M+ in paid media managed
VP-level, Fortune 500 enterprise accounts
Based in the Chicago area
Let's Talk

Ready to build a pipeline system your sales team actually uses?

Fill out the form and I'll follow up within one business day. No sales pitch, no agency deck. Just a direct conversation about whether this is a fit.

Got it. I'll be in touch within one business day.