Pipeline Foundation for B2B SaaS Founders

Your first pipeline system.
Running in two weeks.

You've been closing through relationships and referrals. That works until it doesn't. Pipeline Foundation builds the demand gen infrastructure that keeps running in the background, so your pipeline isn't tied to how many hours you personally put in.

Tell Me About Your Pipeline Situation See What's Included
2 Weeks to Live
6 Deliverables Included
1,500 ICP Contacts Included
$2,500 Per Month
The Problem

You don't have a pipeline problem.
You have a pipeline system problem.

Most early-stage B2B SaaS founders are doing outbound the hard way: pulling lists manually, writing emails themselves, following up inconsistently. Every deal still traces back to a warm intro or a lucky cold email.

That's not an outbound strategy. That's manual labor with no infrastructure behind it. Pipeline Foundation builds the system that replaces it: signal-based plays running against your ICP, enriched contact lists that update automatically, and the messaging framework that converts replies into conversations.

  • 01 You're closing deals but they all trace back to your network, not a repeatable system
  • 02 You've tried cold email or LinkedIn outreach but it's inconsistent, manual, and not compounding
  • 03 You don't have time to build the infrastructure yourself and a full-time demand gen hire isn't justified yet
  • 04 You need a system that runs without you running it
What's Included

The infrastructure that compounds.
Six plays, one engagement.

Everything needed to build the demand gen infrastructure and get it generating pipeline. No piecing together vendors, no hiring a team. One engagement, fully managed.

2 Weeks to live
6 Deliverables included
1,500 ICP contacts included
$2,500 / month

Month to month. No long-term contract.

Tell Me About Your Pipeline Situation

ICP validation and signal map

Your ideal customer defined with firmographic precision. Total addressable market sized and segmented by signal type: hiring activity, competitor installs, funding events.

Email sequence build

Up to 1,500 ICP contacts sourced, enriched, and enrolled. 3 to 4 signal-based sequences built and activated: hiring triggers, competitor installs, funding events, job-change signals. Replies route directly to you.

Contact enrichment

Contact lists enriched automatically with the data points that drive personalization at scale. No manual prospecting. The data runs in the background.

Messaging framework

3 tested angles per sequence. Subject lines, Step 1 copy, and follow-up structure built on what is actually working in B2B SaaS outbound right now.

Email infrastructure

Sending domains configured, SPF/DKIM/DMARC set up, warm-up started. Your primary domain stays clean and your deliverability is protected from day one.

Weekly strategy call

What is working, what to adjust, what play to build next. You stay in the loop without staying in the tool.

Results

What founders say after
the system is live

Evan brought a nuanced outbound strategy that our business needed. We immediately saw an increase in leads and have a consistent pipeline that we can rely on.

CEO
Founder & CEO B2B Services

Evan has the right blend of expertise and timely communication I want. It's why I've brought him into multiple accounts at different stops. Peace of mind knowing it's handled.

Caleb Rule
Caleb Rule CMO, B2B SaaS

Evan's approach to pipeline is completely unlike any agency we've worked with. He speaks in revenue, not impressions. Our cost per opportunity dropped significantly within the first 60 days.

Mac McConnell
Mac McConnell VP Marketing, B2B SaaS
Evan Kurland
Who's Behind It

Not an agency.
One operator who builds the system.

I'm Evan Kurland. I build the demand gen infrastructure for B2B SaaS companies that need pipeline and don't have the team to build it themselves. Pipeline Foundation is what I put in front of early-stage founders who are ready to stop doing outbound manually.

My background spans VP-level enterprise agency work managing Fortune 500 paid media accounts and B2B SaaS performance marketing across field service, facilities management, and operations-adjacent verticals. I take on a small number of clients at a time so the work actually gets done.

$30M+ in B2B pipeline generated
$100M+ in paid media managed
12+ years experience
Based in the Chicago area
Get Started

Ready to stop relying on
referrals for pipeline?

Drop your details and I'll follow up within one business day. No pitch, no deck. Just a direct conversation about whether this is a fit.

Got it. I'll be in touch within one business day.